Millet and Sorghum Market Size, Trends & Forecast 2024–2030 | Ancient Grains Industry Analysis & Key Players

 The Millet and Sorghum ancient grains market Share reached US$ 9.9 billion in 2022 and is projected to grow to US$ 11.6 billion by 2030, reflecting a compound annual growth rate of 2.1 percent over 2023–2030. This moderate growth is underpinned by rising health awareness these grains are naturally gluten-free, rich in dietary fiber, vitamins, minerals, and antioxidants and increasing utilization in ready-to-eat products, sports nutrition, infant formula, and animal feed.

Latest News & Trends
As of May 7, 2025, the average millet price in major Indian trading hubs stood at ₹2,505 per quintal, with a range from ₹1,850 to ₹2,600, reflecting tightening supplies ahead of the new harvest season. Industry reports describe a “tight supplies and rising demand” scenario: post-autumn harvest stocks have largely gone to processing, and fresh arrivals won’t resume until September, pushing prices up by an estimated ₹120–₹180 per quintal in coming weeks. Meanwhile, global foodservice and retail players are accelerating product launches such as gluten-free millet-based snack bars and sorghum-infused bakery mixes to capture health-conscious consumers.

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Market Segmentation
The market is organized by Type, Distribution Channel, Application, and Region, each described below with quantitative context:

• By Type: Millet accounts for just over half of total market value owing to its widespread culinary use and ease of processing, while sorghum comprises the remainder. Millet’s dominance is supported by varietal launches (e.g., pearl, finger, kodo), whereas sorghum’s strength lies in feed and industrial applications.
  
  

• By Distribution Channel: Hypermarkets and supermarkets lead with an estimated 40 percent share due to robust cold-chain capabilities and promotional programs. E-commerce follows at around 25 percent, growing at a 9 percent CAGR as direct-to-consumer fresh-produce subscriptions gain traction. Specialty stores (including organic and health-food retailers) and company-owned stores together hold about 20 percent, with traditional markets making up the remaining 15 percent.
  
  

• By Application: Food and beverage dominates at nearly 55 percent, driven by ready-to-eat cereals, bakery mixes, and functional snacks. The animal feed segment accounts for roughly 30 percent, fueled by vitamin-fortified millet and sorghum meal blends that can improve livestock weight gain by up to 7 percent in field trials. Industrial uses and nutraceuticals make up the remaining 15 percent.
  
  

• By Region: Asia-Pacific leads with about 50 percent of global consumption due to traditional dietary preferences and large-scale production in India, China, and Australia. North America contributes roughly 15 percent, Europe 12 percent, the Middle East & Africa 15 percent, and South America 8 percent.
  
  

Regional Analysis

• United States: The North American millet market (predominantly the U.S.) was valued at US$ 2.73 billion in 2024 and is projected to reach US$ 3.79 billion by 2030, growing at a 4.8 percent CAGR. U.S. sorghum demand, while smaller, benefits from its dual use in gluten-free foods and bioethanol. Key growth drivers include rising popularity of plant-based diets, expansion of specialty crop acreage in California and Florida, and feed applications that improve poultry and ruminant performance. Supportive measures under the latest U.S. Farm Bill such as grant programs for cold-chain infrastructure and subsidies for organic certification are lowering barriers for smallholder growers.
  
  

• Japan: Japan’s ancient grains sector is bolstered by indoor-farming initiatives and consumer interest in functional foods. The millet seed market alone was valued at US$ 339.48 million in 2024 and is forecast to expand at a 7.0 percent CAGR. The sorghum seed segment is expected to grow at a 5.5 percent CAGR through the end of the decade, with a 2024 base of US$ 397.21 million. National policy under the “Green Food System Strategy” provides tax incentives and R&D funding for controlled-environment agriculture, enabling year-round domestic production and reducing import reliance.
  
  

Key Highlights from Industry Reports

• Nutritional Leadership: Ancient grains’ high fiber, vitamin, and antioxidant content aligns with global health-and-wellness trends.
  
  

• APAC Dominance: Asia-Pacific accounts for half of the market, with India as the largest producer, supported by high average yields.
  
  

• Feed-Supplement Growth: Vitamin-fortified meal blends are unlocking new B2B revenue streams, with early trials showing measurable animal-health benefits.
  
  

• Retail & E-Commerce Expansion: Modern retail chains and digital platforms are broadening access, especially in urban markets.
  
  

• Innovation Partnerships: Public-private collaborations such as export MoUs and R&D alliances underscore ongoing product and market development.
  
  

Key Players & Competitors
Leading companies include Agro Products Manufacturers; Samruddhi Organic Farm (India) Pvt. Ltd.; Fibro Foods; Moon Foods; and Giva Agro. The top five by market share and strategic activity are:

1. Agro Products Manufacturers – Integrated processing and export infrastructure.
   
   

2. Samruddhi Organic Farm – Leader in certified-organic ancient grain products.
   
   

3. Fibro Foods – Pioneer in ready-to-eat millet snacks and cereals.
   
   

4. Moon Foods – Innovator in baked and confectionery items using pearl and finger millets.
   
   

5. Giva Agro – Major seed supplier driving high-yield cultivars.

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Conclusion
The millet and sorghum ancient grains market is set for steady, moderate growth through 2030. Health-driven consumption patterns, feed-segment expansion, and distribution-channel modernization underpin this trajectory. Region-specific policy support such as specialty-crop incentives in the U.S. and indoor-farming subsidies in Japan will continue to catalyze production and innovation. Stakeholders focusing on value-added processing, feed formulations, and digital-native retail strategies are best positioned to capture the most dynamic opportunities in this evolving market.